Rēhitatia
Register

Toi Iho is the very core, the essence of Māori Art. Where it comes from, its origins, its narrative, its histories, what we call 'teikaka', the heart of it. Toi Iho differentiates what has been made by Māori hand and what has not.
Toi Iho signifies Māori made and the best of Māori art.

Register now
Hemi Macgregor

Toi Iho's commitment to nurturing emerging artists like me is truly incredible. I’m proud to be associated with Toi Iho, an organisation driving Māori art forward.

Hemi Macgregor

Kelcy Taratoa

Toi Iho unifies a community of Māori creatives centered on the foundations of one's whakapapa and artistic excellence.

Kelcy Taratoa

Frequently asked questions

How does Toi Iho support Māori artists?

Toi Iho ensures the authenticity and quality of Toi Māori.

We are a community of Māori artists, and actively promote Māori art, enhancing visibility for a diverse range of expressions—from traditional forms to contemporary interpretations of our stories and culture.

We protect against imitation and cultural misappropriation of Mātauranga Māori and Māori art through our IP advisory panel.

What are the benefits of becoming a registered Toi Iho artists?

Toi Iho was established to promote and safeguard the authenticity of Māori art.Toi Iho extends beyond being just a mark; it symbolises a community of artists collaboratively advancing Māori art. Achieving recognition as a Toi Iho artist signifies that your work is acknowledged as genuine Māori art, actively contributing to the preservation and promotion of Māori culture.


As a part of this community, you can expect comprehensive support, engaging wānanga sessions, networking opportunities, and assistance with intellectual property (IP). Joining this collective effort means becoming an integral part of a community dedicated to uplifting and promoting Māori arts.

The Toi Iho mark, strategically designed to assist consumers in identifying authentic Māori art, provides a distinct market advantage for artists holding this designation. The recognition associated with the Toi Iho mark can result in heightened sales and expanded market access for your artwork. In addition, the mark signifies that your artwork adheres to specific quality standards, appealing to buyers seeking high-quality, genuine Māori art.

Do I need to be a professional artist to register?

No. Toi Iho focuses on the authenticity of the artwork and its alignment with Māori cultural traditions. Artists, whether professional or emerging, are evaluated based on the adherence to specific standards set by Toi Iho.

Are there any membership fees?

There are currently no registration fees for artists.

What is the registration process?

Apply using the form on the Toi Iho website, with four high resolution images of your work and one image of you. You should also demonstrate that you have an understanding of Māori elements of design and how your work reflects customary or contemporary aspects of Te Ao Māori, the world of Māori. 

We send your application to our assessors to review. Our assessors are selected from senior artists, depending on your art discipline. We have assessors across the entire range of Toi Māori.

The assessment may take up to two months depending on how busy our assessors are. We will email you to let you know the result of your application. If you are unsuccessful the assessors will share feedback and guidance.  You are welcome to reapply when there is new information with supporting evidence that your practice has changed and your work is more widely known. 

Registration

The Process

  1. Complete the artist registration form, including the release document. The release document allows you to control where we use your images.
  2. Senior artists will review
  3. We will email you with feedback

What you'll need

Before you begin the registration process you'll 
need the following:

  • Examples of at least 4 of your kaupapa. The images should be high quality and direct images of the artwork. These will be used for our assessors to evaluate your work, and for display on your website page.
  • A portrait photo - this should be a high quality head and shoulders shot, or be able to be cropped to head and shoulders. It will be used for your website page.

Ko wai koe?
Tell us about you

Upload a profile photo

Minimum image size of 600px x 600px, and maximum file size of 10mb.

Ētahi o āu mahi auaha
Creative Works

Example one

Minimum image size of 600px x 600px, and maximum file size of 10mb.

Upload image 1

Upload image 2 (optional)

Example two

Minimum image size of 600px x 600px, and maximum file size of 10mb.

Upload image 1

Upload image 2 (optional)

Add another kaupapa

Example three

Minimum image size of 600px x 600px, and maximum file size of 10mb.

Upload image 1

Upload image 2 (optional)

Add another kaupapa (optional)

Example four

Minimum image size of 600px x 600px, and maximum file size of 10mb.

Upload image 1

Upload image 2 (optional)

OR

I agree that Toi Iho or their agents may use the materials for (tick all that apply):

  • The content may be used in various formats, such as print, digital, and electronic, by Toi Iho or its agents as per my consent.

  • Any media collected will be kept safe and secure by Toi Iho or its agents.

  • cropping of my portrait photograph.

  • resizing of files to ensure the resolution is optimised for different platforms.

The essential visual integrity and artistic expression of the artwork will remain unaltered, our goal is to present the work in the best possible format for distribution while preserving the intended aesthetic and impact.

If any other modification is required for publication, we will contact you to discuss and get your consent prior to undertaking any editing.

Toi Iho and its authorised agents or sub-contractors are not responsible for any issues related to failure to get copyright clearance.

Ngā mihi nui

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